The challenge was turning a refreshed logo, color scheme, and digital assets into a cohesive brand that could then be used for a complete website overhaul.

My role was creating a brand guide that outlined the color scheme and combinations, ADA compliant color usage, brand fonts, and correct logo and asset usage. It includes links to all assets on a shared drive so it can be easily sent to partners and collaborators to make sure the brand is always represented correctly. With that as a foundation, I migrated their website from Square to Squarespace and built a new site from the ground up, focusing on telling their story and their values. The new site has simpler navigation, unified branding, and an integrated form which has made group orders significantly easier to manage. I also focused on making sure the mobile version of the site was easy to use and navigate.